Monday, September 28, 2026

Question: Hershey’s iconic Kiss-shaped streetlights have what rhyming nickname, after the company president who dreamed them up?

Answer: Hinkle’s Twinkles. The Kiss-shaped streetlights along Hershey’s Chocolate Avenue were the brainchild of Hershey Chocolate Corporation president Samuel Hinkle, who in 1963 wanted lighting that was “uniquely Hershey.” The nickname stuck, and the lights, alternating between wrapped and unwrapped Kiss designs, remain a beloved landmark today.